South Korea Expands Logistics Investment in Vietnam as Global Supply Chains Continue to Shift: Opportunity or Challenge?
As global supply chains continue to evolve under the influence of geopolitical tensions, changing trade policies, and rising operating costs, businesses are no longer focused solely on freight rates. Instead, they are increasingly seeking resilient and flexible logistics strategies to remain competitive in the international market.
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South Korea Strengthens Cold Chain Logistics Investment in Vietnam
On July 7, South Korea’s Ministry of Agriculture, Food and Rural Affairs (MAFRA) announced a plan to strengthen its logistics capabilities in Vietnam to support agricultural exports across Southeast Asia.
A key milestone is the launch of a comprehensive logistics center in Hanoi, which officially began operations in June 2026. The facility features: Ambient and cold storage warehouses; Rapid freezing and quick-chilling systems; A modern cold chain infrastructure designed to preserve fresh agricultural products
This investment enables high-value products such as strawberries, grapes, pears, and other perishable foods to maintain their quality throughout storage and transportation.
The development also highlights Vietnam’s growing role as a strategic logistics hub in the regional supply chain, particularly for agriculture, food, and temperature-controlled logistics.

Supply Chain Volatility Has Become the New Normal
According to the 2026 State of Logistics Report, published by Kearney and the Council of Supply Chain Management Professionals (CSCMP), U.S. business logistics costs totaled USD 2.4 trillion, representing 7.8% of GDP.
Although logistics costs declined as a percentage of GDP compared with the previous year, the report emphasizes that supply chain volatility is no longer a temporary disruption—it has become a permanent feature of today’s business environment.

Five Key Forces Reshaping Global Logistics
1. Uneven Global Economic Growth
While the United States continues to maintain steady growth and India and Southeast Asia emerge as key engines of global trade, Europe remains relatively sluggish.
This divergence encourages businesses to diversify export markets rather than relying on a single region.
2. Financial Pressure and High Capital Costs
Persistent inflation and elevated financing costs continue to pressure businesses to optimize cash flow, inventory levels, and procurement planning.
As a result, logistics planning has become increasingly critical for maintaining operational efficiency.
3. Ongoing Global Trade Realignment
Frequent changes in tariff policies and shifting global supply chains require businesses to adopt more flexible transportation routes, transshipment strategies, and logistics solutions.
Supply chain agility has become a key competitive advantage.
4. Labor Shortages and Digital Transformation
Logistics providers worldwide are accelerating the adoption of artificial intelligence (AI), digital platforms, and real-time visibility technologies to improve operational efficiency while reducing reliance on manual labor.
Technology is rapidly becoming a core driver of supply chain resilience.
5. Energy Price Volatility
The Strait of Hormuz remains one of the world’s most critical maritime chokepoints, handling approximately 20% of global oil and liquefied natural gas (LNG) shipments.
Any geopolitical disruption in the region can significantly impact international ocean freight costs and global logistics operations.
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